ITRW on Experimental Linguistics
This paper presents a research on the use of proverbs in written advertising texts from Portuguese press. The analysis focus on the presence of the proverb in the text both changed and unaltered. The different strategies of transformation are presented.
Bibliographic reference. Vaz Duarte, Helena Margarida / Coimbra, Rosa Lídia / Castro Moutinho, Lurdes de (2006): "All roads lead to advertising: use of proverbs in slogans", In ExLing-2006, 245-248.