What Makes a Speaker Charismatic? Producing and Perceiving Charismatic Speech

Zixiaofan Yang, Jessica Huynh, Riku Tabata, Nishmar Cestero, Tomer Aharoni, Julia Hirschberg


Charisma is an essential component of spoken language production and has been used for centuries to engage audiences and obtain followers. Understanding charisma in speech is important not only for text-to-speech synthesis but also for broader issues of explaining social events as well as helping speakers to improve their own charismatic speech production. In this paper, we present the first gender-balanced study of charismatic speech, including speakers and raters from diverse backgrounds. We describe how raters define charisma by analyzing its positive or negative relationship with other speaker traits, such as enthusiasm, persuasiveness, boringness, and uncertainty. Using the features extracted from the voice clips, we analyze the acoustic and textual correlates of charisma. We also extend prior work to examine individual differences in the perception and production of charisma in speech. We discuss how a speaker's gender and how a rater's gender, level of education, personality, and own speaking style influence the rater's perception of charismatic speech.


 DOI: 10.21437/SpeechProsody.2020-140

Cite as: Yang, Z., Huynh, J., Tabata, R., Cestero, N., Aharoni, T., Hirschberg, J. (2020) What Makes a Speaker Charismatic? Producing and Perceiving Charismatic Speech. Proc. 10th International Conference on Speech Prosody 2020, 685-689, DOI: 10.21437/SpeechProsody.2020-140.


@inproceedings{Yang2020,
  author={Zixiaofan Yang and Jessica Huynh and Riku Tabata and Nishmar Cestero and Tomer Aharoni and Julia Hirschberg},
  title={{What Makes a Speaker Charismatic? Producing and Perceiving Charismatic Speech}},
  year=2020,
  booktitle={Proc. 10th International Conference on Speech Prosody 2020},
  pages={685--689},
  doi={10.21437/SpeechProsody.2020-140},
  url={http://dx.doi.org/10.21437/SpeechProsody.2020-140}
}